Use the AI form builder and research forms

What AI can create

The AI builder can turn a brief into a working form structure: questions, order, collection style, and likely logic. Research forms go further by using a research goal, decision context, and bias warnings to guide adaptive interview behavior.

Write a useful prompt

• State the audience and what they are trying to do.
• Explain the business outcome you need from the form.
• List must-have questions and any disqualifying criteria.
• Describe the tone respondents should experience.
• Mention downstream actions such as booking, payment, or CRM handoff.

Review the generated form

Treat AI output as a strong first draft. Read every question, remove anything unnecessary, check that required fields are justified, and test all branches before publishing. For research forms, confirm the interview goal and the decisions the research should inform.