Use analytics to improve a funnel

What to watch

WorkForm analytics are designed around the journey, not just total submissions. Watch completion rate, response volume, average time, top regions, question-level drop-off, and the paths that produce the highest-quality outcomes.

Improve a low-performing step

1. Open Analytics from the workspace sidebar or from a form.
2. Find the largest drop-off point.
3. Read the question and the previous question together.
4. Shorten copy, reduce required effort, or move the question later if trust is needed first.
5. Publish the change and compare performance over the next reporting window.

Good experiments

• Test one major change at a time.
• Compare paths by outcome quality, not completion alone.
• Separate mobile and desktop issues when layout may be involved.
• Use contact and CRM outcomes to identify forms that create real pipeline or completed work.